Behind the Scenes of the „CLA project“ by Casey
I enjoy Casey’s vlogs everyday. It is addictive. Yesterdays episode was about his CLA project with Mercedes-Benz. He tells us – and this is what I love – 100% authentic, how he screwed up and ruined...
View ArticleA beautiful video about Sir Stirling Moss and the Mille Miglia #unbeaten
Italy. 1955. A 25 year old British racer wins in 10 hours and 7 minutes the Mille Miglia. A record for all times. This was 60 years ago. Sir Stirling Moss is 85 now and will still be driving his...
View ArticleLooking for Adam – best video about a mom
This video got 4 mio views on YouTube already. A son made a secret video portrait of his mother and shares it online. Great to capture all these little moments. „Share the love“. Watch it to see her...
View ArticleProject Soli – the next game changer in interaction design?
Interaction between humans and machines is getting more and more exciting. We see magic happening every day when we are swiping and pinching our smartphones. We see concepts influenced by Steven...
View ArticlePower to creators – Vimeo on demand subscriptions
Ideas and technologies that disrupt existing business and industries make this current era of digitalization so exciting. Tools and devices enable people to reach the general public or specific...
View ArticleKids and cars – Latest TVC with the new F 015
The F015 is an amazing look into the future and I’ve prepared some posts, re-edited them several times, but they where never good enough to be published here. So I will work on that after the whole...
View ArticleBehind the Scenes of #MBPolarSun
There is this natural desire for exploring. Traveling to foreign places, meet new people and enjoy freedom. I love this spirit and I am about to leave for another great Mercedes-Benz road trip with...
View ArticleReady to meet the #MBPolarSun crew
A quick update on our road trip #MBPolarSun. We drove to Kitzbühel to meet with all the colleagues and technical support. Thanks to everyone involved so far. Everything is prepared and we are ready to...
View ArticleMy Instagram & real world experiences during #MBPolarSun
We are traveling for one week from Kitzbuehel all the way to Helsinki. I am on a ferry with all of our eleven Mercedes-Benz GLE vehicles and the #MBPolarSun crew. We expect new people to arrive in...
View ArticleThe idea of an authentic social web
Everyone is talking about authenticity as the major asset of social media success. You are told, that this is THE difference between staged, bought and influenced messages or images from media...
View ArticleThis week’s video round up – my top 3 #eoft – #lipsync – #historyofrap
There is this one week, where you don’t have the time to browse youtube. Just because you are too busy. And what happens? Cool and funny stuff all over the place. Here are my three favorite videos from...
View ArticleFrankfurt here we come to see the new Mercedes-Benz Concept IAA
I am on my way to Frankfurt to get ready for the bi-anual International Auto Show (IAA). A super highlight for everyone in the industry. Mercedes-Benz is going to host a media night in the „Festhalle“...
View ArticleGuess who’s back? Chase Jarvis „RAW“– now on YouTube
Chase Jarvis is a well known photographer with great work, which you can check out on his portfolio site. He has over 100.000 followers on Youtube and used to host different video series. One of them...
View ArticleRunning in October is great. I ran 75k already.
I thought I would struggle to go running as soon as the weather would start getting nasty and mornings would be dark. Now both happened and I am still running on a regular bases. October is great 75k...
View Article80k till XMAS – For all the wanna be runners
After six months of running, I would like to start a new challenge. I’ve shared my runs on several platforms with the hashtag #ww80k. Latest thing was my new tumblr called ww-running, so I don’t spam...
View Article2016 – Not Made for Blogging
It is almost a tradition, that I look at this website at the beginning of each year and think about its potential. Why I should be writing more and put more energy into it. This year is different...
View ArticleCES 2016 – Missing Las Vegas
I am very privileged to travel to great shows and amazing locations around the globe due to my role at Mercedes-Benz. The best part is to meet amazing people and work with fantastic colleagues. My...
View ArticleMy next adventure: #switchtoEQ
The future of the automobile is going to be electric and so will be mine. I have had the privilege to build up blogger relations for Mercedes-Benz and all other Daimler passenger car brands since...
View ArticleEmpower your kid to dream and not just be „alike“
„Being a Dad“ is one of the most important parts of my life. Therefore I wanted this to be reflected here in the blog, but couldn’t make up my mind how personal I should get. This is why the category...
View ArticleA Dad and his boy – surfing around the world
Five years ago a Hawaiin family traveld the world for 18 months with their young kids. Joined by a film crew to live in 15 countries and surf the best spots on this planet. They have shared their...
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